Identity Package
Using the logo I designed for First Baptist Pinehurst, I created a set of stationary to go along with the new identity.
Business Card
Letterhead
I wanted the stationary to reflect the logo and mimic its abstract design.
The business card started out with the pastor's contact info, the times of the services, and the church's website. That design ended up making the card look very busy and cluttered, which wasn't what I wanted at all. I wanted a clean, modern look that displayed just the essentials. If I were to create a back side to this card, that is where I would include the service times and pastor's contact information.
The letterhead and envelope are meant to be professional, but instantly recognizable. The green triangles that make up the logo were the perfect pieces I could manipulate to create a sense of similarity and proximity between the logo and the decoration on the layouts.
These triangles could ultimately be used on nearly any product displayed by First Baptist Pinehurst. There is no specific pattern or sequence, but the use of the green triangles as a decorative accent makes the design transferable to anything from hats to shirts to posters.
Envelope
